GROXE Select is our curated premium range of farmer-sourced groceries.
Each product under GROXE Select is carefully sourced directly from verified farmers, quality-checked, and hygienically packed by GROXE to ensure consistency, freshness, and trust.
We work closely with farmers across regions to bring authentic harvests to modern households — without compromising on quality standards.
From traditional rice varieties to value-added health blends, every GROXE Select product reflects:
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Transparent sourcing
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Standardized processing
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Clean, premium packaging
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Fresh packing upon order
This is our personally selected range — sourced from farmers, refined by GROXE.
Farmer-Sourced. Quality-Controlled. GROXE Approved.
- “Organic Country Jaggery (Vellam) – Direct from Farmers | Unrefined & Chemical-Free (1 kg)” already exists in your wishlist
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GROXE Sivan Samba Rice – Rare Traditional Rice | Limited Farmer Harvest | Native Heritage Grain | Farmer Sourced
• Rare Traditional Variety – Sivan Samba is an ancient native rice variety valued in traditional Tamil diets.
• Limited Farmer Harvest – Cultivated by a small number of farmers, making it a unique and limited-availability rice.
• Naturally Grown Rice – Carefully sourced and minimally processed to retain the natural goodness of the grain.
• Authentic Taste & Aroma – Known for its traditional flavor that enhances everyday meals.
• Farmer Direct Sourcing – GROXE connects customers directly with farmers who grow traditional rice varieties.
Price range: ₹92.00 through ₹315.00OrganicGROXE Sivan Samba Rice – Rare Traditional Rice | Limited Farmer Harvest | Native Heritage Grain | Farmer Sourced
Price range: ₹92.00 through ₹315.00 -
GROXE Kodo Millet (Varagu) – Traditional Millet | High Fiber | Directly Sourced from Farmers
• Ancient Traditional Grain – Kodo Millet, locally called Varagu, is one of the oldest millets used in traditional South Indian diets.
• Directly Sourced from Farmers – Carefully selected from farmers to ensure authenticity and quality.
• High in Dietary Fiber – Naturally rich in fiber and nutrients that support a balanced diet.
• Healthy Rice Alternative – A great substitute for white rice in everyday meals.
• Versatile Cooking Millet – Ideal for preparing millet rice, upma, pongal, idli, dosa, and porridge.
• Cleaned & Hygienically Packed – Processed and packed carefully to maintain freshness.Price range: ₹79.00 through ₹279.00OrganicGROXE Kodo Millet (Varagu) – Traditional Millet | High Fiber | Directly Sourced from Farmers
Price range: ₹79.00 through ₹279.00 -
Women Farmer Sprouted Organic Health Mix – Traditional Multi-Grain Blend from Muthur, Erode | No Added Sugar | 100% Natural (250 g)
Made by a Women Farmer from Muthur, Erode
Traditional Sprouted & Roasted Preparation
Multi-Millet & Nut Blend
No Added Sugar
No Preservatives or Artificial Flavours
Suitable for Kids and Adults
Can Be Used as Health Drink or Porridge
Directly Connected to Farmer through GROXE₹275.00₹299.00 -
Erode Virali Manjal Powder – Directly Sourced from Farmer Rathinasamy, Vellode (Erode)
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Direct Farm Source: Collected from Farmer Rathinasamy, Vellode – Erode, ensuring freshness, traceability, and authenticity.
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100% Pure & Natural: No preservatives, artificial colors, or additives.
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Traditional Processing: Sun-cured & stone-ground for maximum aroma and nutrient retention.
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Rich in Curcumin: Offers strong anti-inflammatory and immunity-boosting benefits.
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Farm-Fresh Aroma: Adds vibrant color and flavorful warmth to your cooking.
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Versatile Use: Ideal for curries, milk, herbal remedies, skincare, and everyday cooking.
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Chemical-Free Farming: Grown using traditional, sustainable farming practices.
Price range: ₹165.00 through ₹275.00OrganicErode Virali Manjal Powder – Directly Sourced from Farmer Rathinasamy, Vellode (Erode)
Price range: ₹165.00 through ₹275.00 -
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Erode Virali Manjal | Organic Raw Turmeric | Whole Dry Turmeric Fingers (1 kg)
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Directly sourced from Farmer Rathinasamy, Vellode – Erode
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Authentic Erode Virali Manjal with high curcumin content
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100% organic, chemical-free, unpolished whole turmeric
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Naturally sun-dried to retain nutrients and flavour
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Strong aroma and rich golden colour
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Ideal for cooking, turmeric milk, Ayurveda & skincare
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Can be ground at home for fresh, pure turmeric powder
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Supports local farmers and sustainable agriculture
₹275.00₹299.00Organic -
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Black Horse Gram (Kollu) – Traditionally Grown | Organic Farmer Selvam, Madurai
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✔️ Product: Black Horse Gram (Kollu)
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✔️ Farmer: Selvam
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✔️ Source: Madurai, Tamil Nadu
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✔️ Cultivation: Organic & traditional farming practices
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✔️ Processing: Unpolished, whole grain, sun-dried
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✔️ No additives, no preservatives, no artificial processing
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✔️ Naturally rich in protein, dietary fiber, and iron
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✔️ Suitable for cooking, soups, rasam, sundal & traditional remedies
Price range: ₹59.00 through ₹198.00OrganicBlack Horse Gram (Kollu) – Traditionally Grown | Organic Farmer Selvam, Madurai
Price range: ₹59.00 through ₹198.00 -
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Nari Payaru / Moth Beans – Premium Quality | Naturally Sourced
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Naturally Sourced from Farmers
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Premium Quality Nari Payaru (Moth Beans)
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Unpolished & Free from Artificial Processing
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Perfect for Curries, Sundal, Sprouts & Traditional Recipes
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Cleaned & Hygienically Packed
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Traditional Indian Pulse for Everyday Cooking
Price range: ₹92.00 through ₹185.00OrganicNari Payaru / Moth Beans – Premium Quality | Naturally Sourced
Price range: ₹92.00 through ₹185.00 -
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Organic Sunflower Seeds – Farm Fresh | Direct from Farmer Durai, Kavindapadi (Erode)
- 100% organically grown sunflower seeds
- Directly sourced from farmer Durai, Erode
- Fresh harvest – not old stock
- No chemicals, no artificial processing
- Naturally rich in nutrients and healthy fats
- Cleaned, sorted, and hygienically packed
- Full traceability – know your source
Price range: ₹49.00 through ₹175.00OrganicOrganic Sunflower Seeds – Farm Fresh | Direct from Farmer Durai, Kavindapadi (Erode)
Price range: ₹49.00 through ₹175.00 -
GROXE Select Illupai Poo Samba Rice | Traditional Heritage Rice from Tiruvannamalai | 100% Natural & Unpolished | Farmer Kavitha Direct | Aromatic & Iron-Rich (1 Kg)
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🌸 Naturally Fragrant Heritage Rice: Illupai Poo Samba — named after the gentle fragrance of the Illupai (Mahua) flower — is a rare traditional Tamil variety celebrated for its aroma and nutrition.
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🌾 Grown by Farmer Kavitha from Tiruvannamalai: Sourced directly from Farmer Kavitha, ensuring authentic, traceable, and farmer-connected produce from the heart of Tamil Nadu.
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🌱 100% Natural & Unpolished: Cultivated using traditional, chemical-free farming methods and sun-dried to retain nutrients and natural flavor.
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💪 Rich in Iron, Fiber & Minerals: Strengthens the body, improves digestion, and promotes overall wellness — a perfect traditional health grain.
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🍚 Aromatic & Easy to Cook: Naturally soft and mildly fragrant, ideal for steamed rice, curd rice, lemon rice, or South Indian meals.
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🇮🇳 Heritage Grain, Farmer Empowered: Each pack preserves Tamil Nadu’s traditional rice varieties while supporting women farmers like Kavitha through direct sourcing.
₹159.00₹199.00Organic -
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Organic Namakkal Horse Gram (Kollu) – Unpolished, High-Protein, Farm Direct from Farmer Dhanam – 1kg
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Farm-Direct Goodness: Collected fresh from Farmer Dhanam’s fertile fields in Namakkal, ensuring transparency and traceability.
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Unpolished & Natural: No polishing, bleaching, or chemical processing — retains maximum nutrients and original flavor.
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Protein & Iron Rich: Excellent for immunity, digestion, and weight loss; widely recommended for muscle building and diabetic diets.
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Traditional Farming: Grown using native seeds, organic manures, and minimal external inputs for safe, clean consumption.
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Multiple Uses: Ideal for Kollu Rasam, Kollu Podi, chutneys, poriyal, sundal, and soups.
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Freshly Sun-Dried: Naturally dried to preserve shelf life, aroma, and nutrients.
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Supports Farmers: Every purchase directly benefits small-scale farmers and encourages sustainable rural livelihoods.
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Price range: ₹75.00 through ₹155.00OrganicOrganic Namakkal Horse Gram (Kollu) – Unpolished, High-Protein, Farm Direct from Farmer Dhanam – 1kg
Price range: ₹75.00 through ₹155.00 -
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Organic Country Jaggery (Vellam) – Direct from Farmers | Unrefined & Chemical-Free (1 kg)
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Directly sourced from farmers
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Made from organically grown sugarcane
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No sulphur, no chemicals, no bleaching agents
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Unrefined and naturally processed
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Prepared using traditional open-pan method
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Retains natural minerals and flavour
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Healthier alternative to refined white sugar
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Ideal for Pongal, payasam, sweets, tea, coffee, and home recipes
₹85.00₹99.00 -
