About GROXE

At GROXE, we believe the food you eat should carry a story — a story of the hands that sowed the seeds, the care that nurtured the crops, and the trust that connects people. We are a multi-vendor farmers’ platform bringing you directly to the source of honest, fresh, and traditional produce from local farmers across India.

GROXE is more than an online marketplace — it is a movement to preserve traditional farming wisdom, support rural livelihoods, and rebuild the bond between growers and consumers. Every product here carries authenticity, care, and a promise of purity.

Our mission is to empower farmers with a digital space where they can showcase their harvest — from heritage rice varieties and wholesome pulses to nutrient-rich millets and more — and sell them directly to customers without middlemen. This means fair earnings for farmers, and authentic, unadulterated food for you.

Our Promise:

With GROXE, every purchase is a step toward sustaining farmers, preserving traditions, and nourishing lives.

45M

Products for sale

1.8M

Sellers Active on Groxe

30.6M

Buyers Activie on Groxe

$2.64M

Annual gross merchandise sales

Discover Groxe’s Journey​

January 2004
Gets launched as online martketplace merchant by Martin Garrix in United States.
May 2006
Attracts first investor, Herba Beauty Care, and receives $10 million investment
December 2008
Gets $45 million more as Bison Coporation Partners jumps on the investment bandwagon
February 2012
Gets launched as online martketplace merchant by Martin Garrix in United States.
September 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.
July 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.

Meet Our Leaders

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Awards & Recognition

Industry leaders and influencers recognize Overstock as one of the most trust worthy retail companies in the U.S., ranking high for both customer and employee satisfaction.

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