GROXE Select is our curated premium range of farmer-sourced groceries.
Each product under GROXE Select is carefully sourced directly from verified farmers, quality-checked, and hygienically packed by GROXE to ensure consistency, freshness, and trust.
We work closely with farmers across regions to bring authentic harvests to modern households — without compromising on quality standards.
From traditional rice varieties to value-added health blends, every GROXE Select product reflects:
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Transparent sourcing
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Standardized processing
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Clean, premium packaging
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Fresh packing upon order
This is our personally selected range — sourced from farmers, refined by GROXE.
Farmer-Sourced. Quality-Controlled. GROXE Approved.
- “Organic Finger Millet / Ragi / Women-Grown Super Grain – 100% Pure & Naturally Cultivated” already exists in your wishlist
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GROXE Select Karuppu Kavuni Rice (Black Rice) | Ancient Heritage Grain | 100% Pure & Organic
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🌾 Farmer-Sourced Authenticity: Grown by Farmer Palanisamy – Mamarathupalayam, Erode, using 100% organic farming methods.
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🍚 Ancient Heritage Grain: A traditional Tamil Nadu rice variety once served to royalty, known for its deep color and nutrition.
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💪 Rich in Antioxidants & Iron: Supports strength, immunity, and heart health with high nutrient content.
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🧘♀️ Unpolished & Natural: Free from chemicals, pesticides, and artificial polishing — pure farm freshness in every grain.
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🍛 Versatile in Cooking: Ideal for making sweet dishes like Kavuni Arisi, idli, dosa, or healthy rice bowls.
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♻️ Eco-Friendly Packaging: Thoughtfully packed to retain natural freshness and support sustainability.
Price range: ₹179.00 through ₹895.00OrganicGROXE Select Karuppu Kavuni Rice (Black Rice) | Ancient Heritage Grain | 100% Pure & Organic
Price range: ₹179.00 through ₹895.00 -
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GROXE Select Illupai Poo Samba Rice | Traditional Heritage Rice from Tiruvannamalai | 100% Natural & Unpolished | Farmer Kavitha Direct | Aromatic & Iron-Rich (1 Kg)
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🌸 Naturally Fragrant Heritage Rice: Illupai Poo Samba — named after the gentle fragrance of the Illupai (Mahua) flower — is a rare traditional Tamil variety celebrated for its aroma and nutrition.
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🌾 Grown by Farmer Kavitha from Tiruvannamalai: Sourced directly from Farmer Kavitha, ensuring authentic, traceable, and farmer-connected produce from the heart of Tamil Nadu.
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🌱 100% Natural & Unpolished: Cultivated using traditional, chemical-free farming methods and sun-dried to retain nutrients and natural flavor.
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💪 Rich in Iron, Fiber & Minerals: Strengthens the body, improves digestion, and promotes overall wellness — a perfect traditional health grain.
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🍚 Aromatic & Easy to Cook: Naturally soft and mildly fragrant, ideal for steamed rice, curd rice, lemon rice, or South Indian meals.
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🇮🇳 Heritage Grain, Farmer Empowered: Each pack preserves Tamil Nadu’s traditional rice varieties while supporting women farmers like Kavitha through direct sourcing.
₹159.00₹199.00Organic -
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GROXE Select Organic Nattu Sarkarai (Country Sugar) | Natural & Unrefine
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🌾 Farmer-Sourced Authenticity: Directly from Farmer Dhatchinamoorthy of Chinna Mettur, Erode — traceable and transparent.
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🍯 Natural Sweetness: Unrefined and chemical-free, made from organically grown sugarcane.
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💛 Rich in Minerals: Retains natural calcium, iron, and other nutrients lost in refined sugar.
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🧑🍳 Perfect for Traditional Recipes: Enhances the taste of sweets, coffee, tea, and everyday cooking.
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♻️ Sustainably Packed: Eco-conscious pouch designed to preserve freshness and farmer value.
Price range: ₹85.00 through ₹749.00OrganicGROXE Select Organic Nattu Sarkarai (Country Sugar) | Natural & Unrefine
Price range: ₹85.00 through ₹749.00 -
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Erode Virali Manjal Powder – Directly Sourced from Farmer Rathinasamy, Vellode (Erode)
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Direct Farm Source: Collected from Farmer Rathinasamy, Vellode – Erode, ensuring freshness, traceability, and authenticity.
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100% Pure & Natural: No preservatives, artificial colors, or additives.
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Traditional Processing: Sun-cured & stone-ground for maximum aroma and nutrient retention.
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Rich in Curcumin: Offers strong anti-inflammatory and immunity-boosting benefits.
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Farm-Fresh Aroma: Adds vibrant color and flavorful warmth to your cooking.
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Versatile Use: Ideal for curries, milk, herbal remedies, skincare, and everyday cooking.
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Chemical-Free Farming: Grown using traditional, sustainable farming practices.
Price range: ₹165.00 through ₹275.00OrganicErode Virali Manjal Powder – Directly Sourced from Farmer Rathinasamy, Vellode (Erode)
Price range: ₹165.00 through ₹275.00 -
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Organic Country Jaggery (Vellam) – Direct from Farmers | Unrefined & Chemical-Free (1 kg)
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Directly sourced from farmers
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Made from organically grown sugarcane
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No sulphur, no chemicals, no bleaching agents
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Unrefined and naturally processed
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Prepared using traditional open-pan method
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Retains natural minerals and flavour
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Healthier alternative to refined white sugar
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Ideal for Pongal, payasam, sweets, tea, coffee, and home recipes
₹85.00₹99.00 -
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Premium Organic Seeraga Samba Rice – Erode Farmer Govindan’s Harvest
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Authentically Grown: Cultivated organically in Erode by Farmer Govindan.
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Aromatic & Flavorful: Small-grain variety with a natural, rich aroma ideal for traditional South Indian recipes.
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Chemical-Free: No pesticides or synthetic fertilizers used, ensuring healthy consumption.
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Nutrient-Rich: Packed with natural carbohydrates, fiber, and essential nutrients.
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Direct from Farmer: Freshly harvested and delivered straight from the farm to your kitchen.
Price range: ₹125.00 through ₹445.00OrganicPremium Organic Seeraga Samba Rice – Erode Farmer Govindan’s Harvest
Price range: ₹125.00 through ₹445.00 -
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Organic Foxtail Millet / Thinai / Native Tamil Nadu Millet – 100% Pure & Naturally Grown
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🌿 100% Natural Foxtail Millet (Thinai) – Unpolished and chemical-free
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👨🌾 Farm-Fresh from Somasundharam – Grown traditionally in Madurai
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🌱 No Pesticides or Preservatives – Naturally cultivated from native seeds
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🥣 Ideal for Pongal, Dosa, Upma & Sweet Dishes
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💪 High in Fiber & Protein – Supports weight loss and blood sugar control
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❌ No Artificial Processing | No Polishing | No GMOs
Price range: ₹87.00 through ₹445.00Organic Foxtail Millet / Thinai / Native Tamil Nadu Millet – 100% Pure & Naturally Grown
Price range: ₹87.00 through ₹445.00 -
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Organic Finger Millet / Ragi / Women-Grown Super Grain – 100% Pure & Naturally Cultivated
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🌾 100% Organic Finger Millet (Ragi) – Native seed variety from Tamil Nadu
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👩🌾 Grown by Woman Farmer Pavaiammal – Meenakshipuram, Madurai
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🌿 Fed with Panchakavyam – Ancient organic manure for natural soil vitality
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💪 High Calcium & Iron – Supports bones, stamina, and blood health
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🥣 Perfect for Ragi Kanji, Roti, Idiyappam & Dosa
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❌ No Artificial Processing | No Preservatives | No Polishing
Price range: ₹65.00 through ₹645.00Organic Finger Millet / Ragi / Women-Grown Super Grain – 100% Pure & Naturally Cultivated
Price range: ₹65.00 through ₹645.00 -
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Organic Green Gram (Pachai Payaru) – Direct from Farmer Easwari, Erode | Unpolished, Naturally Grown
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Direct from Farmer Easwari – Erode
Grown with care using traditional and organic farming practices. -
100% Natural & Unpolished
No chemicals, no polishing, no artificial processing — just pure lentils. -
Rich in Protein & Fiber
Supports digestion, immunity, and a healthy plant-based diet. -
Farm-Fresh Quality
Harvested and packed to retain natural aroma, taste, and nutrients. -
Perfect for Daily Cooking
Ideal for sprouting, khichdi, dal, sundal, and wholesome meals. -
Chemical-Free Cultivation
No pesticides or fertilizers used — grown sustainably and responsibly. -
Supports Local Farmers
Every purchase empowers small farmers and promotes clean agriculture.
Price range: ₹149.00 through ₹736.00OrganicOrganic Green Gram (Pachai Payaru) – Direct from Farmer Easwari, Erode | Unpolished, Naturally Grown
Price range: ₹149.00 through ₹736.00 -
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Organic Namakkal Horse Gram (Kollu) – Unpolished, High-Protein, Farm Direct from Farmer Dhanam – 1kg
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Farm-Direct Goodness: Collected fresh from Farmer Dhanam’s fertile fields in Namakkal, ensuring transparency and traceability.
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Unpolished & Natural: No polishing, bleaching, or chemical processing — retains maximum nutrients and original flavor.
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Protein & Iron Rich: Excellent for immunity, digestion, and weight loss; widely recommended for muscle building and diabetic diets.
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Traditional Farming: Grown using native seeds, organic manures, and minimal external inputs for safe, clean consumption.
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Multiple Uses: Ideal for Kollu Rasam, Kollu Podi, chutneys, poriyal, sundal, and soups.
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Freshly Sun-Dried: Naturally dried to preserve shelf life, aroma, and nutrients.
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Supports Farmers: Every purchase directly benefits small-scale farmers and encourages sustainable rural livelihoods.
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Price range: ₹75.00 through ₹155.00OrganicOrganic Namakkal Horse Gram (Kollu) – Unpolished, High-Protein, Farm Direct from Farmer Dhanam – 1kg
Price range: ₹75.00 through ₹155.00 -
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GROXE Select Mapillai Samba Rice | Traditional Red Rice | Unpolished Whole Grain | Farmer Direct | 100% Natural & Chemical-Free
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💪 The Strength Rice: Also known as Mapillai Samba or Bridegroom’s Rice, this heritage Tamil variety is celebrated for its stamina-boosting and nutrient-rich properties.
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🌾 Grown by Thanjavur Farmer Mariappan: Sourced directly from Farmer Mariappan in the fertile fields of Thanjavur, the heartland of Tamil Nadu’s rice heritage.
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🌱 100% Natural & Unpolished: Retains its natural bran, keeping the rice rich in iron, fiber, and antioxidants — a wholesome choice for everyday health.
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🍚 Authentic Aroma & Flavor: Earthy taste and firm texture make it ideal for steamed rice, idli, dosa, pongal, or millet-based meals.
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🚫 Pure & Chemical-Free: Cultivated using traditional methods without any artificial polishing, coloring, or preservatives.
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🇮🇳 Supporting Farmers & Heritage Grains: Each pack supports sustainable farming and revives traditional rice varieties from Tamil Nadu.
Price range: ₹155.00 through ₹775.00OrganicGROXE Select Mapillai Samba Rice | Traditional Red Rice | Unpolished Whole Grain | Farmer Direct | 100% Natural & Chemical-Free
Price range: ₹155.00 through ₹775.00 -
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GROXE Select Traditional Kichili Samba Rice | Native Tamil Nadu Grain | Soft & Fluffy
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🌾 Farmer-Sourced Authenticity: Directly from Farmer Sekar – Mamarathupalayam, Erode, cultivated using traditional organic practices.
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🍚 Native Tamil Nadu Grain: Soft, fluffy, and perfect for traditional rice dishes.
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💛 100% Pure & Organic: Free from chemicals, pesticides, and artificial polishing.
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🧘♀️ Nutrient-Rich: Retains natural fiber, iron, and essential minerals.
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🧑🍳 Versatile Cooking: Ideal for pongal, biryani, or daily steamed rice meals.
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♻️ Eco-Friendly Packaging: Sustainably packed to preserve freshness and farmer value.
Price range: ₹155.00 through ₹1,549.00OrganicGROXE Select Traditional Kichili Samba Rice | Native Tamil Nadu Grain | Soft & Fluffy
Price range: ₹155.00 through ₹1,549.00 -
